Creating a Powerful Online Presence: Marketing Strategies for Lawyers & Mediators in New York

Thanks to the internet, business professionals, such as lawyers and mediators can easily find potential clients they may have never met in person.

Nowadays, so many clients search the internet for legal support before asking friends and family for recommendations.

Having a great website is fantastic. But it isn’t always enough to successfully secure clients. You can’t always expect clients to find you. Sometimes you have to go the extra mile and find them.

We hope you enjoy the read. Let’s dive in.

Your Website

As discussed above, having a strong website can make it easy for potential clients to find you and  understand your areas of expertise. You will also want to ensure your website is responsive, mobile-friendly, and optimized for search engines. 

Optimize for Local Search

If securing local clients is important to you, you’ll want to ensure your website and social media are appropriately optimized.

For example, if you are a lawyer based in New York, you can put that in your Instagram bio or Google My Business profile.

Content Marketing

Content is king! Nowadays, we have so many platforms to educate, entertain and inspire clients.

You can educate your current and potential clients in the form of video, podcasts, blog or text.

Google Reviews and Testimonials

Positive Google reviews and testimonials can significantly impact your reputation and help attract new clients. 

Some happy clients may leave a review on their own which is great – but not always enough. Don’t be afraid to ask clients to leave reviews online for you. The worst they can say is no. 

With their permission, you can also spotlight their Google review on your website and social media profiles.

Collaborate with Industry Experts

As a lawyer you can seek opportunities for collaboration with local New York professionals through webinars, podcasts, or blog posts.

Collaboration can help you tap into a brand new audience and further boost your credibility.


In today’s competitive legal landscape, establishing a powerful online presence is essential for lawyers and mediators. Following these helpful strategies can enhance your visibility, attract clients, and differentiate yourself from the competition 

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Get in touch with the ALHQ team to learn how we can help drive clients to you so you can rapidly engage and help the clients.